I’ve recently been surprised at the number of stats and insights concerning modern technology that throw around facts about user gender.
Does Apple Turn YOU On?
It all started for me as a result of a stack of fashion rags my aunt Liz sent with me and my sisters during our recent Canadian road trip. According to Cosmopolitan Magazine (a magazine which I admit is the definition of fluff) “36 percent of men say they’re more attracted to a woman if she’s using an iPad.”
Whhhhaaaattt?! Is this not the most ridiculous thing you’ve ever read? Tell me, Apple, how much exactly did you pay to have such a ridiculously flagrant and laughable insult to the intelligence of mankind published? Can you imagine someone actually saying this? Hey, check out that chick over there–I’d love to bite me off a piece of that iPad real bad!
Men Get Down with Google
According to an article on Mashable, the majority of Google+ users are male. In an article about the new social media playground the site explains (from the Google+ stats trackers): “Three quarters (or more) of Google+ users are male.” The website SocialStatistics “pegs the percentage of male users at 86.8%,” while another site, FindPeopleOnPlus, says “men constitute 73.7% of Google+.”(http://mashable.com/2011/07/14/google-plus-male/)
What does this mean for Google+ users, and why aren’t woman using the site? (Perhaps they’re too busy publically posing with their iPads to learn about any other new technology?) Interestingly enough, the trend towards lagging female participation in Google+ may actually be indicative of a larger female disinterest in Google altogether.
According to TECHi.com in an article that outlines the smartphone race between Apple and Android/Google, “Android users are 10% more likely to be men” and “iOS users are 50% more likely to have been on the internet before 1992.”
Is the style of operating systems, along with internet and communication technology in general, beginning to dissect in a way that caters to genders separately? Is it even fair to suppose that there could be something inherent in an entire gender population that results in them preferring to use technology differently and prefer a different form of technology?
Other Interesting Stats from TECHi:
- iPhone/iOS users are 67% more likely to have an annual household of income of $200k or more (compared with Android users being 24% more likely to have an annual household income between $50k and $100k)
- iPhone users are slightly more likely to be optimists
- iPhone users are 39% more likely to say they’re high maintenance
- Android users are 57% more likely to prefer an ugly device that’s full-featured (vs iPhone users who are 122% more likely to prefer a sleek device that does just a few things)
Interested in seeing the extended comparison of Android vs Apple?